Created for the GM Global Leadership Conference, this video was designed to answer a few common questions with a lot of impact. It was projected on a 3.33:1 ratio super-wide high definition screen.
It was an “Oh, by the way” video, added to a long list of other videos at the very end of a hectic production schedule. We called all hands on deck and put this one together in just a few days.
There are extreme differences in pacing: stream-of-consciousness quick and glacially slow mixed together so you never know what to expect next. And the percussion-only score is avant garde for a corporate meeting.
It’s one of our favorites.
The monumental icons treatment near the end is a conceptual re-use from a 2004 video we created for Subaru.
See Also:
Subaru National Business Conference Outlook Reveal (2004)
Credits:
Jonathon Robinson
Craig Korbel
Jason Paruta
Tim D’Amico
Mark Flesher
Sascha Peterfreund
Library Music Customized by Gralick Music & Sound
Created for Aquila Productions