Cadillac CTS-V Coupe Reveal (2010)

When we created this video for the 2010 Detroit Auto Show reveal of the highly anticipated Cadillac performance coupe we had a great time shooting the drifting & burnouts with a thousand-frame-per-second video camera and selecting all the red-blooded imagery that opens the piece. But we had no idea it would resonate with press, consumers and the brand itself to such a degree.

Jalopnik used the most colorful language in this post (warning: NSFW language) and described it like this:

If Roland Emmerich, Michael Bay and Jeremy Clarkson were somehow spliced together and pumped full of all the meth in the world, this PR launch video from the CTS-V Coupe unveil would be the result.

The video is still one of the most-watched Cadillac videos on the Internet and continues to be displayed by Cadillac as a centerpiece at Autoshows around the world. Have a look and see how bad ass a coupe can be in our creative hands.

Credits:
Jonathon Robinson
Mark Raker
Bruce Humes
Michael McCurry
Bill Dwyer
Mark Flesher
Sascha Peterfreund

Library music customized by Gralick Music & Sound

Created for Aquila Productions

This entry was posted on Tuesday, January 12th, 2010 at 12:18 PM. It is filed under All Videos, Favorite Videos and tagged with , , .

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