Chevrolet Camaro ZL1 Reveal (2011)

Chevy wanted a kick-ass driving video to accompany the reveal of it’s all-new muscle missile Camaro ZL1 but they didn’t want us damaging the only pre-production show car they had. So we traveled to their Yuma, AZ Desert Proving Grounds to shoot an engineering mule seen here still clad in partial camouflage.

Press conference attendees were expecting a Z/28. Look for the cruel tease about a minute in where we bring in a lone Z for an extended period before completing the badge graphic.

Chevy ad agency George P. Johnson San Francisco also used our footage to create a teaser video of their own… which is cool because it’s usually us making videos out of agency footage.

The dark studio footage at the end was shot by GM Design.

This video played at the 2011 Chicago Auto Show in a three-source HD sync roll on a hundred-foot-wide LED array. Here we present a 16:9 reformat for the web.

It is one of our favorite videos.

Credits:
Jonathon Robinson
Mark Raker
Michael McCurry
Sascha Peterfreund
Hal Long
GM Design

Created for Aquila Productions

This entry was posted on Monday, February 14th, 2011 at 10:05 AM. It is filed under All Videos, Favorite Videos and tagged with , , , , .

3 Responses to “Chevrolet Camaro ZL1 Reveal (2011)”

  1. Camaro ZL1 Behind-the-Scenes Photos – Playhead | Fresh Creative Media says:
    February 14, 2011 at 11:15 AM

    [...] Here are a few behind the scenes photos from our shoot of the Chevrolet Camaro ZL1 engineering mule in January 2011 at the GM Desert Proving Grounds in Yuma, AZ. You can view the reveal video created from footage acquired at the shoot here. [...]

  2. My Desert Adventure « ABOMIBOT says:
    February 15, 2011 at 8:38 AM

    [...] a look at the reveal video and the entire behind-the-scenes [...]

  3. Aerial Arizona « ABOMIBOT says:
    February 17, 2011 at 9:06 AM

    [...] few snaps from thirty-thousand feet of some stunning topography on my way back from a Camaro ZL1 video shoot in January [...]