Subaru Running Footage Shoot
In March 2011 Playhead’s Jonathon Robinson directed a running footage shoot produced by Aquila Productions for the 2012 model year Subaru lineup. It started with a night-to-day shoot in downtown Los Angeles, moved to the Paramount Backlot Streets of New York for a private shoot of embargoed vehicles and ended on day three outside LA [...]
More Positive Reaction to Dept. 180
We’re thrilled to share two recent and positive articles about Dept. 180, the series we create with Aquila Productions highlighting how engineers verify the quality of Chevrolet vehicles through extreme measures. First up, Dept. 180 is called “fun and entertaining” in this Mashable infographic that highlights automotive social media. “Department 180 is a series of [...]
Camaro ZL1 Behind-the-Scenes Photos
Here are a few behind the scenes photos from our shoot of the Chevrolet Camaro ZL1 engineering mule in January 2011 at the GM Desert Proving Grounds in Yuma, AZ. You can view the reveal video created from footage acquired at the shoot here. While the GM Desert Proving Grounds are beautiful, we were warned [...]
Simple Strategies for Successful Internet Video
Contrary to what many might say, you can’t set out to make a viral video. But you can produce and distribute videos following a few simple strategies to help get your work shared by viewers. Here are the guidelines we use to create our Internet videos.
Playhead Launches New Site Design
Our new design focuses on the most important part of the site: our videos. Debuting today is a new category focusing solely on our video series for Chevrolet, Dept. 180. With the eighth episode about to be released in a little over a week we felt this distinctive Internet series requires a special home as [...]
Editing on Acela to Washington
Our favorite editor Mike McCurry took this shot en route to the 2009 Subaru National Business Conference in Washington, D.C. We’re not 100% sure he didn’t stage this but we’re willing to give him the benefit of the doubt because we’re pretty sure Mike works so much he edits in his sleep.
Welcome to Playhead.com
Select from our favorites and browse common tags right on the homepage, choose all videos to view a more complete archive of our work, subscribe to our new posts with RSS, or search the site. We’ve adopted open source blogging software WordPress as our method of content management. This allows us to keep our site’s [...]